Illusione is the new distributor for German Engineered Cigars for the U.S. and all non-European markets.

The company says the new deal applies to all countries except those in Europe. Its previous U.S. distributor is APS Distributors.

“German Engineered Cigars is currently distributed in the U.S. by APS Distributors out of Miami, FL,”  said Klaas Mahler, co-founder of German Engineered Cigars, in a press release. “We are very grateful to Tony Serino and his team. APS helped us tremendously in building our U.S. presence. With Illusione, we want to grow beyond that, now having the opportunity to build on a strong sales team specialized in boutique cigars.”

Illusione handles the importation and fulfillment for a variety of brands, including Casdagli, Cavalier Genève and others.

“Mutual acquaintances led to partnership whereby Illusione cigars will now be the exclusive US distributor for German Engineered cigars. Both companies are looking forward to the partnership and cannot wait to see what the future holds,” said Dion Giolito, founder of Illusione. “Oliver and Klaas are true gentlemen with brilliant ideas on the horizon and we can’t wait to assist them in bringing their cigars to market through our international distribution hub.”

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.