General Cigar Ships New Hoyo

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At the beginning of the month, the newest product from General Cigar’s Hoyo de Monterrey headed to certain stores.

The new cigar, simply called Hoyo, is a four-vitola line shares some of the modern branding that first appeared last year in the form of the limited Hoyo de Monterrey Edición de Cumpleaños 150.

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It also borrows a bit more.

Hoyo_monterrey_gigante_cigar

Hoyo features the same Nicaraguan habano shade grown wrapper from the Plasencia family farms in Estelí. Underneath is an Ecuadorian Sumatra binder and filler tobaccos including Pennsylvania ligero and Nicaraguan tobaccos from Estelí and Ometepe. General says the wrapper is proprietary to the company.

“We’re taking the legendary brand Hoyo de Monterrey and moving it into the future,” said Alan Willner, vp of marketing for General Cigar, in a press release. “The new Hoyo is about keeping the brand’s rich history of Honduran craftsmanship and infusing it with new ideas, new tobacco and new packaging.”

Hoyo is offered in four sizes: Rothschild (4 1/2 x 50, $5.49), Robusto (5 x 54, $6.59), Toro (6 x 50, $6.79) and Gigante (6 x 60, $6.99). The cigar is produced in Honduras at STG Danlí.

Retailers that ordered a special package were shipped product on March 1, remaining shipments will begin shipping on April 1.

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Charlie Minato
About the author

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.

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