The latest addition to General Cigar Co.’s Macanudo line is on its way to retailers.

The Macanudo Heritage Nuevo, which is described as “an intriguing new take on its classic Café blend,” replaces the U.S.-grown Connecticut shade wrapper of the Café with an Ecuadorian Connecticut shade wrapper from an independent grower in the Los Rios province. The remainder of the blend remains largely the same, with a Mexican San Andrés binder and fillers from the Dominican Republic, Mexico and Nicaragua, the latter of which is not found in the Café blend.

The result is said to be a creamy, medium-bodied smoke with richer aromas and flavors of toasted nuts, interspersed with nuances of sweetness and spice, the company said in a press release.

It is the first cigar in what is referred to as a bold, multi-year project for the Macanudo brand that will see several of its blends reimagined with different tobaccos.

“Macanudo Heritage Nuevo gives us the opportunity to juxtapose the brand’s most enduring heritage blends with a modern reinterpretation that features the emerging tobaccos of today, said Steve Abbot, senior brand manager for Macanudo, via a press release. “We believe that Macanudo Heritage Nuevo will awaken a new dialogue among seasoned Macanudo smokers, while giving others a reason to awaken their passion for the perennially top-selling brand.”

Macanudo Heritage Nuevo is being offered in three sizes:

  • Macanudo Heritage Nuevo Robusto (5 x 50) – $12.99
  • Macanudo Heritage Nuevo Toro (6 x 52) – $13.99
  • Macanudo Heritage Nuevo Churchill (7 x 50) – $14.99

Both the boxes and bands feature a bright yellow design and map motif to showcase the breadth of tobaccos that will be featured in the new series. The cigar is made at General Cigar Dominicana in the Dominican Republic.

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Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for, and was an editor for Cigar Snob magazine.