General Cigar Co.’s fascination with vintage tobaccos has its latest entry, Macanudo Mao.
The company will debut the new Macanudo line at next month’s IPCPR Convention & Trade Show, which begins July 25 in Las Vegas.
General is using a tobacco that was found in the original Macanudos when the brand debuted in the 1960s. It took that seed and mixed it with another to help deal with disease resistance and then planted the seed in the Mao region of the Dominican Republic.
Details of the brand were first reported by Cigar Aficionado. Alan Willner, vp of marketing for General Cigar, confirmed the news to halfwheel.
While the tobacco from Mao is the centerpiece of the new product, the line is using a Cuban-seed wrapper from Connecticut, Mexican binder and Colombian and Nicaraguan tobaccos along with the Mao hybrid in the filler.
It will come in packaging similar to the Estate Reserve series, which featured high-gloss boxes containing cigars in individual coffins that articulate the cigar upwards when they are opened.
The company is making three sizes: No. 15 (5 x 50, $16), No. 11 (7 x 50, $17) and No. 12 (6 x 57, $18). Each size is limited to 1,800 boxes of 10.