General Cigar Launching Macanudo Mao

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General Cigar Co.’s fascination with vintage tobaccos has its latest entry, Macanudo Mao.

The company will debut the new Macanudo line at next month’s IPCPR Convention & Trade Show, which begins July 25 in Las Vegas.

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General is using a tobacco that was found in the original Macanudos when the brand debuted in the 1960s. It took that seed and mixed it with  another to help deal with disease resistance and then planted the seed in the Mao region of the Dominican Republic.

Details of the brand were first reported by Cigar Aficionado. Alan Willner, vp of marketing for General Cigar, confirmed the news to halfwheel.

While the tobacco from Mao is the centerpiece of the new product, the line is using a Cuban-seed wrapper from Connecticut, Mexican binder and Colombian and Nicaraguan tobaccos along with the Mao hybrid in the filler.

It will come in packaging similar to the Estate Reserve series, which featured high-gloss boxes containing cigars in individual coffins that articulate the cigar upwards when they are opened.

The company is making three sizes: No. 15 (5 x 50, $16), No. 11 (7 x 50, $17) and No. 12 (6 x 57, $18). Each size is limited to 1,800 boxes of 10.

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NullDavidoff is the official sponsor of halfwheel's coverage of the 2016 IPCPR Convention & Trade Show.

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Charlie Minato
About the author

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.

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