General Cigar Honors Macanudo’s Future with Heritage Nuevo at IPCPR 2019
While Macanudo has a long, rich heritage, General Cigar Co. is turning an eye to future of the brand with Macanudo Heritage Nuevo, one of its new releases at this year’s IPCPR Convention & Trade Show.
The cigar is being called “an intriguing new take on its classic Café blend,” using an Ecuadorian Connecticut shade wrapper from an independent grower in the Los Rios province in place of the Café’s Connecticut shade wrapper grown in the U.S. The change was made to give the cigar a creamy, medium-bodied smoke with richer aromas and flavors of toasted nuts, interspersed with nuances of sweetness and spice, the company said in a press release.
General Cigar said that Heritage Nuevo marks the premiere of a bold, multi-year project for the brand that will result in some of Macanduo’s best-selling blends being reimagined with unique tobaccos.
“Macanudo Heritage Nuevo gives us the opportunity to juxtapose the brand’s most enduring heritage blends with a modern reinterpretation that features the emerging tobaccos of today, said Steve Abbot, senior brand manager for Macanudo, via a press release. “We believe that Macanudo Heritage Nuevo will awaken a new dialogue among seasoned Macanudo smokers, while giving others a reason to awaken their passion for the perennially top-selling brand.”
Macanudo Heritage Nuevo is being offered in three sizes:
- Macanudo Heritage Nuevo Robusto (5 x 50) – $12.99
- Macanudo Heritage Nuevo Toro (6 x 52) – $13.99
- Macanudo Heritage Nuevo Churchill (7 x 50) – $14.99
Both the boxes and bands feature a map motif to showcase the breadth of tobaccos that will be featured in the new series. The line will ship to retailers on Oct. 1.
Patrick Lagreid
I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.
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