General Cigar Co. has announced plans for a new value-oriented release for its Punch line that will be called the Knuckle Buster.
The Punch Knuckle Buster will use a Nicaraguan habano wrapper, Nicaraguan binder and fillers from Nicaragua and Honduras, with the blend designed to be medium-bodied, despite a name that might suggest otherwise. It is being made at the STG Danlí factory in Honduras and will be offered in there sizes:
- Punch Knuckle Buster Robusto (4 1/2 x 52) — $4.99 (Box of 25, $124.75)
- Punch Knuckle Buster Toro (6 x 50) — $5.49 (Box of 25, $137.25)
- Punch Knuckle Buster Gordo (6 1/4 x 60) — $5.99 (Box of 25, $149.75)
“Our hope is that Punch Knuckle Buster becomes a ‘go to’ blend that cigar smokers can rely on time and time again, without having to think twice when they hit the cash register or click on their carts,” said Ed Lahmann, senior brand manager for Punch. “We want it to be the perfect smoke for walking the dog or mowing the lawn or enjoying with cigar smoking friends. Because after all, a cigar is not about money or status or boutique cigar makers. It’s about removing those barriers and enjoying a moment of well-earned relaxation.”
The line is scheduled to begin shipping March 9.