General Cigar Co.’s La Gloria Cubana brand is going to Estelí.

At this week’s IPCPR Convention & Trade Show, General will show off the new La Gloria Cubana Estelí, a three-size line that relies on tobaccos from Honduras and Nicaragua.

“We named this collection in honor of the artisans of our factory in Esteli who did a fantastic job creating the blend and bringing a deeper taste profile to the La Gloria portfolio,” said Steve Abbot, senior brand manager for La Gloria Cubana, in a press release.”We’re confident that fans of La Gloria Cubana will enjoy the modern flavor of ‘Esteli’ and recognize the spirit of Nicaragua in this exciting new collection.”

The La Gloria Cubana Estelí uses a wrapper from Jalapa, Nicaragua over a binder from the Jamastran Valley in Honduras and fillers from Jamastran and Le Entrada, Honduras.

  • La Gloria Cubana Estelí Robusto (4 1/2 x 52) — $4.99 (Boxes of 25, $124.75)
  • La Gloria Cubana Estelí Toro (5 1/2 x 54) — $5.99 (Boxes of 25, $149.75)
  • La Gloria Cubana Estelí Gigante (6 1/4 x 60) — $6.99 (Boxes of 25, $174.75)

Unlike most La Gloria Cubanas, which are produced at General’s factory in the Dominican Republic, this new La Gloria is being made at STG Estelí.

The La Gloria Cubana Estelí is expected to ship in August.

Davidoff is the official sponsor of halfwheel's coverage of the 2018 IPCPR Convention & Trade Show.
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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.