A new cigar company that gets its inspiration from Sigmund Freud, the founder of psychoanalysis, is set to make its debut in the coming weeks.

Freud Cigar Co. is part of a new luxury goods company called Agape Lifestyle Inc., that is the creation of David Stadnyk, a venture capitalist, which aims to serve as a global leader in luxury lifestyle products for discerning patrons. Stadnyk partnered with Luis Torres, formerly the ceo of Casa de Montecristo and the head of retail for Davidoff of Geneva, to create the cigar brand.

The first cigar from Freud Cigar Co. to debut will be called the SuperEgo, which uses an Ecuadorian corojo wrapper, Sumatran binder, and a mix of fillers that includes Jalapa-grown seco from Nicaragua, as well as Dominican-grown criollo 98 visos, corojo ligero and piloto seco. The blend was developed by Wiber Ventura of Tabacalera William Ventura, where the cigars are being produced.

It is being offered in four vitolas:

  • SuperEgo Lonsdale (6 1/2 x 42) — $16 (Box of 10, $160)
  • SuperEgo Robusto Extra (5 x 54) — $17 (Box of 10, $170)
  • SuperEgo Toro (6 x 52) — $17 (Box of 10, $170)
  • SuperEgo Magnum (6 x 60) — $18 (Box of 10, $180)

It gets its name from one of the three agents in Sigmund Freud’s model for psychoanalytic theory, namely, the moral standards by which the ego operates.

Freud Cigar Co. will formally launch during a private event in late April, with widespread distribution, which is being handled by Illusione, to begin in May.

“It has been an unbelievable journey to build this new and innovative brand with old friends and new friends, who are some of the most talented and respected leaders in the industry,” Torres said via a press release. “I am thrilled for this first step, and for what is to come.”

Freud Cigar Co. has announced plans for its second release to come later this year.


Overall Score

Avatar photo

Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for MLB.com, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.