Fred Rewey is now the brand strategist for Illusione.
It’s a new role for the company that will see Rewey manage the company’s social media and communication with digital media outlets, as well as “working closely” with the company’s sales representatives.
“I’m excited to be part of a team, brand, and company that I have a lot of respect for,” said Rewey in a statement sent to halfwheel. “Dion’s portfolio stands out among a seemingly crowded field but in reality, Illusione is ‘not industry standard’ for a reason - and it’s a good one. I look forward to helping show why that is so important to the cigar community.”
Rewey is best known in the cigar world as the founder of Nomad Cigar Co., which he owned and operated from 2012-2018 before selling the company to Ezra Zion. Rewey is also the co-founder of Exposure One, an online marketing firm.