Fred Rewey is now the brand strategist for Illusione.

It’s a new role for the company that will see Rewey manage the company’s social media and communication with digital media outlets, as well as “working closely” with the company’s sales representatives.

“I’m​ ​excited​ ​to​ ​be​ ​part​ ​of​ ​a​ ​team,​ ​brand,​ ​and​ ​company​ ​that​ ​I​ ​have​ ​a​ ​lot​ ​of​ ​respect​ ​for,” said Rewey in a statement sent to halfwheel. “​Dion’s​ ​portfolio​ ​stands​ ​out​ ​among​ ​a​ ​seemingly​ ​crowded​ ​field​ ​but​ ​in​ ​reality,​ ​Illusione​ ​is​ ​‘not​ ​industry​ ​standard’​ ​for​ ​a​ ​reason​ ​-​ ​and​ ​it’s​ ​a​ ​good​ ​one.​ ​I​ ​look​ ​forward​ ​to​ ​helping​ ​show​ ​why​ ​that​ ​is​ ​so​ ​important​ ​to​ ​the​ ​cigar​ ​community.”​ ​

Rewey is best known in the cigar world as the founder of Nomad Cigar Co., which he owned and operated from 2012-2018 before selling the company to Ezra Zion. Rewey is also the co-founder of Exposure One, an online marketing firm.

Overall Score

Avatar photo

Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.