Fratello Updates Classico, Bianco Packaging
Fratello Cigars has updated the packaging for its first two lines.
The boxes for the original Fratello line, now known as Classico, and the second line, Bianco, will look move from sliding lid boxes (SLB) to flip top boxes, similar to the company’s third line: Oro.
“We had envisioned this change a long time ago,” said Omar de Frias, the company’s founder, in a press release. “When our customers placed their orders, they would always refer to the original blend as the classic.”
Fratello is one of a number of companies updating packaging before new U.S. Food & Drug Administration warning label requirements go into effect on Aug. 10, 2018.
The new packaging will be on display at the 2018 IPCPR Convention & Trade Show, which begins July 13 in Las Vegas.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
Related Posts
-
May 21, 2015 -
July 22, 2014
