Quality Importers Trading Co. has announced that it is adding four new colors to its Palió V-Cutter, which will get their industry reveal next week at the 2023 Total Product Expo (TPE) in Las Vegas.
Those new colors are grey, red, blue and green. Like the black model that is currently offered, each is capable of cutting cigars with up to a 64 ring gauge, and each cutter offers a contoured body that can double as a cigar rest when not in use.
Pricing is set at $24.99 per color, the same MSRP as the Palió Straight Cutter.
Additionally, Quality Importers has announced that it will be updating its retail displays for both the Palió V-Cutter and Palió Straight Cutter, as the company will be presenting the cutters in 12-count displays. The V-Cutter will be offered in an all-black and a multi-color version, while the Straight Cutter has been repackaged into a multi-color display, offering black, gray, red and blue options in each 12-pack.
“Consumers love the smoking experience a deep V-Cut provides, and the new Palio V-Cut provides that and more, also being a great price,” said Jimmy Miúdo, evp of product design at Quality Importers. “Packaged in 12 count displays, these contoured cutters are countertop friendly and perfect for the on-the-go customer.”
The new colors and displays are scheduled to begin shipping in March.
Image courtesy of Quality Importers Trading Co.