Foundation Updates The Upsetters Packaging
Foundation Cigar Co. has announced that it will be updating the packaging for The Upsetters.
The new designs come from Colectivo Atol, the Nicaraguan-based artists who have created art for Foundation in the past, notably designing the artwork for the company’s trade show booth last year.
For the new packaging, inspiration is drawn from famous Jamaican musicians, which are displayed on the vistas, the inside of the lid. In addition, each cigar—except the 4 x 32 Ska vitola—now gets a secondary band.
The Upsetters debuted in 2016, an eight-size line that uses Jamaican and Nicaraguan fillers. Its name is inspired by the name of the house band of the legendary Jamaican artist, Lee “Scratch” Perry.
Foundation will debut the new designs at the 2019 IPCPR Convention & Trade Show, which begins June 29 in Las Vegas.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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