Fireball, the popular cinnamon whisky brand, is getting a branded cigar through Scandinavian Tobacco Group’s (STG) partnership with Sazerac Co., owner of Fireball and Buffalo Trace.

The new line is flavored with cinnamon and uses an Indonesian wrapper over a Dominican binder and fillers from the Dominican Republic. There will be two vitolas at launch:

  • Fireball Cigarillo (4 x 30) — $2.70 (Tin of 10, $27)
  • Fireball Corona (6 1/4 x 44) — $6 (Pack of 5, $30)

The cigars will debut at STG’s Thompson Cigar before heading to the company’s other retail channels—Cigars International, Cigar.com, etc.—and will ship to stores nationwide in mid-June.

General Cigar Co. says the cigar is made in the Dominican Republic though the company is not disclosing the specific factory making the cigars.

“Fireball is one of the most celebratory and sought-after spirits on the market and we’re proud to bring that unmistakable experience to life for our customers,” said Kevin Irvine, product coordinator of Scandinavian Tobacco Group’s (STG) Online and Retail division, in a press release. “For us, Fireball speaks to disrupting the market with a cigar that’s totally fun and unexpected and we’re confident this new line will be an instant hit.”

This is the fourth release between STG—which also owns General Cigar Co.—and Buffalo Trace. The company has made a variety of cigars that are branded with various Buffalo Trace-produced whiskey brands, this is the first infused cigar. The other three releases have been a Buffalo Trace cigar sold through Meier & DutchWeller by Cohiba, which is being sold nationwide through General, and an Eagle Rare gift set sold by Cigars International.

Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.