Felix Assouline Cigars has a new director of sales and marketing, and it’s Heather Callahan.
Callahan comes to the position with more than two decades of professional experience in sales and marketing, as well as in finance. She has previously worked for Gran Habano and Drew Estate; at the former she worked as a sales representative before rising to the position of national sales director.
She will be in charge of growing and enhancing the company’s brand recognition, planning and attending events, as well as overseeing the company’s sales force.
“I was very humbled when Felix invited me to be a key component in the growth of his company and I’m excited to help continue and grow the legacy,” Callahan said in a press release.
Callahan will be based in St. Petersburg, Fla.