Felix Assouline Announces Ego White

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Felix Assouline Cigars is expanding its Ego line with the Ego White, a new blend that will be unveiled at the upcoming IPCPR Convention & Trade Show.

The new line, which joins the original Ego and 2014’s Ego Connecticut, uses a Nicaraguan criollo 98 wrapper grown in Jalapa on Assouline’s Omega Tobaccos farm, an Indonesian binder, and filler tobaccos also grown in Nicaragua’s Jalapa region, a blend developed by Felix Assouline himself.

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It’s being released in four vitolas, all of which are made at the Felix Assouline Cigar Factory and which come in 24-count boxes:

  • Felix Assouline Ego White Divine (6 1/2 x 44) — $12 (Boxes of 24, $288)
  • Felix Assouline Ego White Magic (5 1/2 x 44) — $14 (Boxes of 24, $336)
  • Felix Assouline Ego White Hex (6 1/2 x 54) — $15 (Boxes of 24, $360)
  • Felix Assouline Ego White Tabu (6 1/2 x 56 Belicoso) — $16 (Boxes of 24, $384)

The first batch is scheduled to ship to retailers in approximately five weeks, though future releases will be a bit sporadic. There will be releases of several thousand cigars throughout the coming year, though the project is scheduled to be released every other year, meaning that after the current year’s supply is depleted, it won’t be back until 2020.

The company is planning on releasing a total of nine vitolas in the future, which will be a mix of both round and box-pressed vitolas, with the latter slated for the upcoming holiday season.

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Patrick Lagreid
About the author

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for MLB.com, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.

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