FDA Clarifies Free Sample Provision, “Buy 2, Get 1 Free” Allowed
During a webinar hosted by four officials from the Food & Drug Administration (FDA)’s Center for Tobacco Products (CTP), representatives from the agency clarified one of the largest questions consumers have regarding FDA’s upcoming regulation of premium cigars.
When the agency announced the regulations earlier this month, it included a provision banning free samples of tobacco products, including cigars. Many questioned whether this would change the common practice of retailers or manufacturers providing additional cigars for free as part of a purchase, such as buy five cigars, get one free, etc.
Turns out, the agency believes that would be permitted.
Ele Ibarra-Pratt, division leader for CTP’s Division of Promotion, Advertising & Labeling, was asked, “Now what about promotions such as buy two, get one free?”
“They are not banned by the prohibition on samples,” she replied.
For more questions about FDA’s regulation of premium cigars, visit halfwheel.com/fda.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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