Fabian Barrantes is now the private label manager for Davidoff of Geneva USA.
Barrantes is an industry veteran known for his marketing and creative roles at various companies including Aging Room, La Galera, Lotus Group and Villiger. He has also worked in a number of cigar brands in a freelance capacity, something that will come to an end with his new role at Davidoff. He will now be the main contact for the company’s private label efforts, brands Davidoff makes for others, as well as working to assist Davidoff’s sole agency partners. He will report to Jeffery “J.T.” Guagliardo, head of sales for Davidoff of Geneva USA.
“I am honored to join such an amazing global company and very excited to bring my intensive experience in our great tobacco industry,” said Barrantes in a press release. “The team Dylan Austin has put together is definitely the finest in the industry and can’t wait to learn much more from all the great minds from the entire Davidoff family. Having created and worked on some of the industries (sic) great brands and top sellers, it is amazing to me that I am able to help our private label partners to achieve more success.”
Barrantes began his new role on June 28.