Illusione is infamous for its events, as in, Dion Giolito does not do events. That is not entirely true and Giolito actually attends a few events per year and now the company has begun to do events, which is supported by a new event-only line. Known as Illusione ~e~, the first rendition is a 6 x 54 unbanded cigar offered in bundles which feature the ~e~ branding.

The cigar is offered only at events, is not sold and Giolito would not disclose the blend, although he indicated that the cigar was made at TABSA. Over time, the blend might change and the cigar should receive a band.

In addition, Illusione is featuring t-shirts, hats, stickers, travel humidors and Illusione-branded XIKAR lighters for the event, some of which the company offers for sale through its retailers.

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.