Espinosa’s Wasabi Lancero Debuts at TPE 2023
After about a month after news of the Espinosa Wasabi Lancero’s upcoming release was announced, the cigar made its debut at the 2023 Total Product Expo this past week.
It’s the third vitola for the line, which debuted in 2016 in a 5 x 52 box-pressed robusto vitola, reappearing in 2018 in the same size ahead of the 2019 release of a 5 x 46 corona. The lancero measures 7 1/2 x 38 and comes priced at $9.50 per cigar, while boxes of 10 cigars have an MSRP of $95.
It will be an ongoing production size but limited to seasonal offerings. Production numbers for this first batch have not been announced.
“The Wasabi brand continues to grow,” Espinosa said in a press release. “It is consistently mentioned as one of the best candela cigars in the market. We are proud of how well it has done and are always looking to come up with new experiences for our consumers.”
The blend remains undisclosed, with the profile previously described by Erik Espinosa as being a “spicy candela.” He has previously assured potential consumers that there is no wasabi flavoring in the cigar.
“I smoked a lot of candela before working on the Wasabi, it was a real challenge, but I am proud to see that the brand continues to flourish,” said Hector J. Alfonso Sr., operations director for Espinosa Premium Cigars, via a press release. “It’s a good cigar, not a novelty, and now for the second time since we introduced it in 2016, we have added another vitola. This lancero is special, truly a format that we excel with at La Zona Factory,” he added.
Patrick Lagreid
I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.
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