Espinosa Premium Cigars has launched Espinosa Elite, a new membership club for its biggest fans—and it has already sold out.
The program is described as a membership into the world of Espinosa Cigars and La Zona Cigar Factory, with each member receiving 30 cigars annually, split into three shipments of 10 cigars that will be sent every four months, as well as a travel humidor. Members will also have access to Espinosa-branded apparel and accessories.
Those cigars will be a selection of “exclusive and rare” cigars according to the company, including special sizes and mash-ups of existing Espinosa blends. They will be banded and not available to retail, according to Hector Alfonso Sr., the company’s director of operations. He said he hasn’t decided exactly what will be included, but suggested that it will include a mix of things such as round versions of box-pressed cigars or vice versa, and will not be things currently sold at retail.
He added that members may serve as a round table focus group for prototypes and new blends that could lead to regular production cigars.
Membership is priced at $149 for a year, with the first shipment of cigars is set to go out in January. The idea was launched at the La Zona Palooza 3 event held at the company’s Miami warehouse in November, and while membership was initially planned to be capped at 100 people, it was expanded to approximately 125 members, Alfonso said.
“We believe that we are at the point now where we can take on this task and service our members and offer them notable items,” he said. “This has been Erik (Espinosa) Jr.’s pet project, but it was something that we all have been wanting to do for several years now. Our goal is for elite members to feel that they not only belong to an exclusive club, but that they are our cigar envoys, part of our team, and members of the Espinosa/La Zona family of cigars.”
Image via EspinosaCigars.com.