Citing logistical constraints in putting together a virtual event to its liking, Espinosa Premium Cigars has announced that it has canceled plans for its virtual La Zona Palooza in November. While fans of the brand will certainly be disappointed, there is some good news, as the company announced that it is moving forward with plans for an in-person event in early March.
“We were very disappointed in having to cancel our event,” said Erik Espinosa in a press release. “We thought about doing another virtual event but could not pull together an event the way I wanted it. Instead, we are getting back to basics, what La Zona Palooza is all about, and that’s the personal interaction with our fanbase that not only built our brand but has kept us relative and a fan-favorite in humidors throughout the country.”
That in-person event is scheduled for March 3-5, 2022 at the company’s headquarters in Hialeah Gardens, Fla. It will remain an invitation-only event that brings together some of the brand’s biggest fans and supporters for a weekend of cigars, food, drinks, and camaraderie. The company has also used it as a way to soft launch some of its new releases, including the re-released 601 Black and the 601 La Bomba The Wick.
The company had planned for an in-person event in November, but announced the move to an online event in late August, citing a surge in COVID-19 related cases in south Florida, where the company is based. It would have been the second straight year that the event went online due to the pandemic.
The company said additional details about the event will be announced as the event approaches.