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Espinosa Bringing Reggae to IPCPR (Update)

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Amidst a flurry of new lines that Espinosa Premium Cigars was cranking out to beat FDA requirements for having cigars in the market last August was a new line called Reggae. Little was said about it, other than that it was a 5 5/8 x 46 corona gorda priced at $8.95 and was supposed to be part of the Backroom Series, cigars that are limited to the nine Espinosa-branded lounges across the country. The company even released a mockup picture of the cigar and packaging:

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Turns out it’s getting a full release at next month’s IPCPR Convention & Trade Show and will now has its own line extension, Reggae Dread.

According to a report in Cigar Insider, the cigar uses indigenous Jamaican tobacco called lengua de vaca, which means cow tongue, in its filler alongside Nicaraguan tobaccos. That bunch is bound by a Nicaraguan seco binder and wrapped in an Ecuadorian rosado leaf.

The Reggae line will now come in three sizes, all in 20-count boxes and priced around $10.

  • Espinosa Reggae Robusto Grande (5 1/2 x 54)
  • Espinosa Reggae Short Churchill (6 1/2 x 48)
  • Espinosa Reggae Toro (6 x 52)

The Espinosa Reggae Dread might be one of the more distinctive looking cigars on the market, featuring several long pigtails designed to resemble the iconic hairstyle. It gets an Ecuadorian habano wrapper, with a Nicaraguan seco binder and fillers from Nicaragua and Honduras alongside the Jamaican lengua de vaca. It comes in a 6 x 56 toro grande vitola priced at $12.

Both the cigars are made at Espinosa’s La Zona Cigar Factory in Estelí, Nicaragua.

A representative from Espinosa Premium Cigars has not returned multiple requests for comment.

Update (June 21, 2017) — Espinosa Premium Cigars issued a press release and additional images of the Reggae and Reggae Dread today. It is posted below in its entirety:

Espinosa Premium Cigars is pleased to announce the national release of the Espinosa Reggae and Espinosa Reggae DREAD. Both of these lines were released to limited retailers in 2016 but will now be making their national debut at the 2017 IPCPR in Las Vegas.

The Espinosa Reggae is a medium bodied cigar blended with Nicaraguan tobacco and Jamaican Lengua de Vaca in an Ecuadorian Rosado wrapper. The Espinosa Reggae DREAD is a medium to full bodied cigar with Nicaraguan, Honduran and Jamaican Lengua de Vaca in a Ecuadorian Habano wrapper.

Said Erik Espinosa, “we have been wanting to incorporate Jamaican tobacco into our portfolio for several years now, but the timing was never right. When the opportunity finally presented itself, we made our move.”

Originally, the Reggae was tapped to be a Backroom Series cigar because of our limited access to Jamaican tobacco but “we have moved past that now” added Hector Alfonso, “and as for blending with it, there really aren’t a lot of companies using Jamaican tobacco, so there weren’t exactly a lot of points of reference for working with it; however making something different is always exciting. In blending this cigar we wanted both the Reggae and the Dread to have Jamaican undertones, but most importantly we wanted these cigars to remain true to the fans of Espinosa Cigars and our La Zona Factory.”

The Reggae will be available in 20-count boxes in 3 sizes: Robusto Grande – 5½ x 54, Toro – 6 x 52 and a Short Churchill 6½ x 48. All three sizes of Reggae will MSRP around approximately $10.

The Dread is rolled with several pigtails at the head, reminiscent of the fuse on their La Bomba line, to resemble dreadlocks on the cigar. It is available in 7-count box in a Toro Grande – 6 x 56 and will retail for approximately $12.

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NullDavidoff is the official sponsor of halfwheel's coverage of the 2017 IPCPR Convention & Trade Show.
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Patrick Lagreid
About the author

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for MLB.com, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.

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