What was once a line of cigars for a collection of stores in Katy, Texas, is now getting a national launch.
Envi Cigars is the creation of David Daniels, who has spent over a decade on the retail side of the tobacco business, but is now focusing on being a brand owner for a line that he originally had created just for his stores, aptly named Cigar Envi.
Daniels is releasing two lines, each in two sizes, for his national debut. The Envi I uses an Ecaudorian habano wrapper, a corojo binder of undisclosed origin, and fillers from the Dominican Republic and Nicaragua.
The Envi III is the maduro option, using an Ecuadorian Sumatra maduro wrapper, habano binder of undisclosed origin, and fillers from the Dominican Republic, Nicaragua and Brazil.
Both lines are being released in two sizes, a 6 x 50 toro priced at $10, and a 6 x 60 gordo offered at $12. Instead of boxes or bundles, Daniels is releasing the lines in a display chest that contains a total of 80, split evenly between the blends and sizes.
For the national launch, Daniels has moved production from PDR Cigars in the Dominican Republic, which originally produced the line beginning in 2013, to Tabacalera G. Kafie y Cia, also known as Tabacos San Jeronimo, in Danlí, Honduras. Daniels said he felt that the small factory understood his needs for this venture.
He said he is limiting the initial offering to just 25 brick and mortar retailers, with shipping to begin on March 7.
Image courtesy of Envi Cigars/Kafie Trading Co.