FOX’s “Empire” is the latest in a series of TV shows to cross over into the world of cigars, as Meier & Dutch has announced the release of the Lucious Lyon cigar and a matching line of accessories.
The distributor has launched a three-vitola line named for the character portrayed by Terrence Howard, using a Connecticut shade wrapper, dual binder of Connecticut broadleaf and Mexican tobacco, with a filler blend of Dominican, Honduran, Mexican and Nicaraguan leaves. The three sizes–No. 1 (5 1/2 x 50, $12.50), No. 2 (6 x 54 torpedo, $14.40) and No. 3 (6 x 52, $13.80)–all come in individually sealed glass tubes packed in 10-count boxes. They are being made at the STG Danlí factory in Honduras.
“The characters of ‘Empire’ personify a lifestyle associated with success, luxury and an insatiable appetite for only the finest things,” said Steve McDevitt, director of sales for Meier & Dutch in a press release. “Creating a compelling, limited edition offering of premium products around Lucious Lyon came naturally and the project literally took on a life of its own from day one.”
Meier & Dutch turned to XIKAR to design the accessories, which includes a crystal ashtray ($125), high-gloss humidor ($375), double guillotine cutter ($125) and a lighter ($125). The cigars and accessories are all described as being limited editions, though production numbers have not yet been revealed.
The distributor has previously released “Sons of Anarchy” cigars in partnership with 20th Century Fox Consumer Products. Other companies have released cigars based on “The Sopranos” and “Duck Dynasty.”
“Empire” debuted in January 2015 and chronicles the fictional story of Empire Entertainment, a music label and entertainment company started by former drug dealer Lucious Lyon and run by members of his family who fight for control and power. It is currently in its third season.
Images courtesy of Meier & Dutch/General Cigar Co.