The Emilio La Musa will return to the cigar industry at the upcoming IPCPR Convention & Trade Show with a new blend and new look.

The cigar will wear a Nicaraguan sun grown wrapper over a Nicaraguan habano binder and Nicaraguan fillers of undisclosed varietal or region. The line is being offered in two sizes:

  • Emilio La Musa Robusto (5 x 50) — $10.50 (Boxes of 25, $262.50)
  • Emilio La Musa Toro (6 x 50) — $11 (Boxes of 25, $275)

The company is producing just 400 boxes of each size for the 2019 version of La Musa.

This will be the first edition of this cigar from the Oveja Negra Factory in Estelí, Nicaragua, which is best known for producing Black Label Trading Co. and BLK WKS Studio cigars. Black Label Trading Co. and Emilio Cigars merged in Jan. 2019, and as a result the former took over the production, marketing and branding for the latter’s portfolio.

The La Musa line has deep roots in Emilio’s profile, having been released in 2012 after being rebranded from its original name, Grimalkin.

A specific shipping date has not yet been announced, though the company said it will head to retailers later in the year. The company will also be unveiling the reblended and redesigned Emilio Suave at the trade show.

 

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Davidoff is the official sponsor of halfwheel's coverage of the 2019 IPCPR Convention & Trade Show.
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Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.