Elvis Batista has left his role as the vp of sales and marketing for Blackbird Cigar Co. to start Underdog Tobacco Trading Co., a consulting company. Batista joined Blackbird in early 2021.

“I’m very grateful to have worked with the Blackbird Cigar team in helping build its current sales and marketing structure and to have had to opportunity to share that journey with their amazing team,” said Batista in a press release. “I’m confident they will reach every goal they have set as a company and that they will continue to be a trailblazer in their own right in the cigar industry.”

He has launched Underdog Tobacco Trading Co., which helps cigar companies with things from branding to import/export. In an email, Batista said he has not considered launching his own cigar brand.

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.