Elvis Batista has left his role as the vp of sales and marketing for Blackbird Cigar Co. to start Underdog Tobacco Trading Co., a consulting company. Batista joined Blackbird in early 2021.

“I’m very grateful to have worked with the Blackbird Cigar team in helping build its current sales and marketing structure and to have had to opportunity to share that journey with their amazing team,” said Batista in a press release. “I’m confident they will reach every goal they have set as a company and that they will continue to be a trailblazer in their own right in the cigar industry.”

He has launched Underdog Tobacco Trading Co., which helps cigar companies with things from branding to import/export. In an email, Batista said he has not considered launching his own cigar brand.

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.