After announcing that it would be bringing 10 new cigars, multi-million dollar lighters and more accessories to the 2022 PCA Convention & Trade Show, El Septimo has announced that it will be bringing its own line of Cognacs to the show, as well as a decanter that comes with a seven-figure price tag.

To create the line, El Septimo worked with the Vigneron family of Comandon Cognac, a Cognac house in the city of Cognac, France. The house was established in 1821, giving it just over 200 years of history. Now, it is ready to release a line of seven Cognacs that are designed to be paired and enjoyed with its cigars.

Dubbed The Magnificent 7 Collection, the Cognacs are all single batch releases that draw on different vintage years, terroirs, flavors, types of oak barrels, humidity of cellars and grape varietals:

  • El Septimo VSOP, which the company says exemplifies the balance between youth with its fruitiness and bright flavors, with the maturity of older Cognacs and their soft, deep and round flavors.
  • El Septimo Grande Champagne VSOP, which was selected for its early maturity and elegant finish.
  • El Septimo XO Signature Limited Edition, which shows bright fruit characteristics and a depth of maturity, with shining oak flavors.
  • El Septimo XO Extra Old Cask Rare Reserve, which the company calls complex, smooth and with endless layers, delivering a flavor balance between its alcohol and sweetness.
  • El Septimo XO 2009 Borderies Appellation d’Origine Contrôlée, which comes from the smallest Cognac producing region of Borderies, and offers bright aromas, freshness, floral expressions and light spices.
  • El Septimo XO 2007 Borderies Appellation d’Origine Contrôlée Cask #52, which was selected for its surprising characteristics of stone fruits and complex aromas of vanilla
  • El Septimo XO 2004 Grand Champagne Appellation d’Origine Contrôlée, which was given the first-ever cask finish with an ex-wine cask from the Bordeaux Margaux wine region supplied by Château Desmirail. Its profile is marked by honeysuckle and custard.

All of the Cognacs underwent eight months of aging in the same barrels that were used to age the wrapper leaves that the company uses on its cigars, which it says helps deliver “a perfect and unique pairing experience.”

Pricing ranges from $300 to $499 per bottle, and each release has a yield of 750 bottles.

“We believe it is important to create connectivity between complementary products like cigars and cognac and make them part of our big luxurious family of products,” said Zaya S. Younan, chairman & ceo of La Maison Younan, which owns the El Septimo brand.

In addition, the company will be releasing a Cognac decanter that was the creation of Younan and Michel Audiard, a French artist and sculptor. Called “The Gates of Heaven,” it is made of bronze and covered in 24k gold leaf, and features a stopper with seven angels that represent the seven members of Younan’s family. Another angel appears on the bottom of the decanter with the number seven, which represents the El Septimo brand, as its name means the seventh in Spanish.

“Our decanter is a jewel and it will definitely surprise by its luxury, its golds and its religious symbols because it must be a ceremony to taste an El Septimo Cognac; we must drink it respectfully and religiously,” said Audiard, via a press release.

The decanter does not come empty, as it comes with a 100-year-old Cognac. The company is releasing seven of these rare bottles, each priced at $1.5 million.

Images courtesy of El Septimo.


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Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for, and was an editor for Cigar Snob magazine.