El Septimo has announced that Kevin Petosa will be joining the company as its new director of business development and credit, a position he will begin as of the first of the year.

“I have been hearing about El Septimo continuously from customers and retailers as the company to watch, not only for its incredible product portfolio but for its fast growth and aggressive marketing,” said Petosa in a press release. “It is a pleasure to join their team and be a part of their aggressive growth plan and accomplishments.”

Petosa joins El Septimo after 10 years as a credit manager with J.C. Newman Cigar Co., a position in which he managed and determined all credit and collections functions for the company, as well as identifying and pursuing business opportunities by establishing appropriate credit lines to drive company revenue and profit objectives while managing risk.

As part of his role, Petosa will be in touch with all of our retailers, and will be on the road visiting the company’s retailers and customers as needed, a spokesperson for El Septimo told halfwheel. He will also be managing some of the company’s sales and credit staff.

“We continue to grow globally by taking market share from leading premium cigar companies, and in preparation for this growth, we continue to expand our management team to better service our retailers and customers,” said Zaya Younan, chairman and ceo of El Septimo Cigars in a press release. “Kevin has significant industry experience and knows the industry retailers very well. This will be a great asset for us, and I am confident that he will do great in this newly created position that will complement his strengths,” adds Younan.

In the announcement of Petosa’s hiring, the company noted that it is currently looking for industry veterans experienced in the areas of sales, customer service, marketing, and production management.

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Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.