El Septimo Debuting $10 Million Masterpiece Ashtrays at PCA 2023

At last year’s PCA Convention & Trade Show, El Septimo brought a trio of lighters the company valued at $5.5 million each. At this year’s trade show, the company is bringing a trio of ashtrays, each priced at $10 million.

No, that is not a typo.

Each of the El Septimo Masterpiece Ashtrays is based on one of the collections within the El Septimo cigar portfolio: Emperor Collection, Sacred Art Collection and Zaya Collection. According to Zaya Younan, El Septimo’s owner, each ashtray weighs around 8kg (17.64 lbs) and contains 400-500 carats of precious stones. While the ashtrays weigh 8kg in total, Younan says that each one contains 2kg (4.41 lbs) of gold.

The Emperor Collection pays tributes to Napoleon, with the French leader affixed to a horse. It is cast of 18k gold and contains a total of 440 carats of stones, a mixture of VS diamonds, rubies and sapphires.

The Sacred Art Collection ashtray depicts Saint Michael, the archangel, battling the devil. Younan told halfwheel that the ashtray is made of 18k solid gold and has 425 total carats of diamonds, rubies and sapphires.

The largest ashtray is the Zaya Collection, which features two lions on each side. Not only is it the largest ashtray, it also has the largest amount by weight of precious stones; 486 carats of VS diamonds, rubies and sapphires are used to decorate the ashtray, which the company says is made of solid 18k gold.

“The industry needs a collection of luxury products that work well and excite consumers,” said Younan in a press release. “We saw the need for this and over the last years, our design team in Paris has been working around the clock to create these beautiful products that have never been seen before. We wanted to show the industry what bright mind can do and create an excitement that forces this 200-year-old industry to respond and elevate itself. No more boring products or cigars that taste alike.”

One of Younan’s other companies, MPA Studio de Création—a design studio based in Paris—designed the ashtrays, which were then produced in Italy.

The 2023 PCA Convention & Trade Show takes place July 8-11 in Las Vegas. These three ashtrays are just some of the 30 new accessories the company plans on debuting at the trade show.