Eddy Guerra has resigned as a senior brand manager at Altadis U.S.A.
His announcement is the latest personnel change for Altadis U.S.A.—and its parent Tabacalera USA—in the last few months. In January, Brad Winstead was promoted from vp of sales to head of consumer marketing. By June, Winstead had left that position to oversee Casa de Montecristo, a sister company.
In July, Rob Norris—the general manager for Altadis U.S.A.—left to head up the blu e-cigarette brand in Canada.
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Friends: I just wanted to formally announce, that I have resigned from my position as Sr. Brand Manager at Altadis U.S.A. I would like to take this opportunity to publicly thank the entire team, for an amazing experience. It was truly an honor to have managed such legendary brands: Montecristo, Henry Clay, and Trinidad. Most of all, I wish to express gratitude to the marketing and sales departments, which I had the pleasure to work very closely with during my tenure at Altadis U.S.A. I look forward to announcing my next move in the very near future!
Guerra joined Altadis U.S.A. in February 2018 after serving as the director of marketing for Gurkha. Prior to that, he had experience distributing cigars in Asia. His role at Altadis U.S.A. was expanded, eventually overseeing the marketing for the U.S. versions of Montecristo and Trinidad as well as Henry Clay.
He is expected to stay in the cigar business.