Eddy Guerra has resigned as a senior brand manager at Altadis U.S.A.

His announcement is the latest personnel change for Altadis U.S.A.—and its parent Tabacalera USA—in the last few months. In January, Brad Winstead was promoted from vp of sales to head of consumer marketing. By June, Winstead had left that position to oversee Casa de Montecristo, a sister company.


In July, Rob Norris—the general manager for Altadis U.S.A.—left to head up the blu e-cigarette brand in Canada.


Guerra joined Altadis U.S.A. in February 2018 after serving as the director of marketing for Gurkha. Prior to that, he had experience distributing cigars in Asia. His role at Altadis U.S.A. was expanded, eventually overseeing the marketing for the U.S. versions of Montecristo and Trinidad as well as Henry Clay.

He is expected to stay in the cigar business.

Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.