For its new Escapade line, E.P. Carrillo is enlisting consumers to help Ernesto Perez-Carrillo Jr. develop the cigar’s blend. To do this, the company will be hosting a series of three of Zoom sessions where small groups of consumers will have the opportunity to share their preferences and ideas for the new blend directly with Carrillo.
The first of these sessions is scheduled for June 12, while two more sessions are in the works, and each one is limited to 10 participants. Once those sessions are over, the company will create a three-pack featuring blends inspired by the consumers who participate in the sessions, with a round of voting similar to that of the Platinum Bash release. Escapade will eventually be launched with the winning blend, and while the company said it expects that the line will be a limited edition, that detail is still under consideration.
The company has said that while Escapade is designed with new smokers in mind, it will also be a cigar that will be enjoyable by all and will embody the company’s philosophy of being “blended to share.”
“It is important to me that I listen to what our consumers are seeking,” said Ernesto Perez-Carrilo Jr. “It gives me such satisfaction to create a blend for others to enjoy around the world. When our consumers expressed they wanted something lighter, we had one thing to do…listen.”
Consumers wishing to participate in one of the upcoming sessions are invited to email an RSVP to [email protected] with ‘Escapade’ in the subject line, and then sharing three things they would like to see in a new cigar in the body of the e-mail.