E.P. Carrillo’s Inch line is reportedly getting a new look this summer.

The company announced that it will be shifting the entire Inch line to a new box style with new graphics that puts the E.P. Carrillo name and logo into more prominent positions, while also giving the line what it referred to as a more modern look, after having been on the market for more than a decade.

The move to the new look started with the recently announced Inch Nicaragua that will be coming out this summer.

“We started designing the Inch Nicaragua box and we wanted to go with a more vintage box, but we concluded that a lot of people didn’t relate it to E.P. Carrillo,” Lissette Perez-Carrillo told halfwheel. She added that the process spurred the decision to make a change to the other Inch lines in order to better tie the company’s entire portfolio better, as well as celebrate the line’s 10th anniversary with an updated design.

She added that this will also coincide with more consistent usage of the E.P. Carrillo name as opposed to abbreviations like EPC, or simply referring to the company as Carrillo.

She relayed stories of how some cigar consumers weren’t always making the connection between the company’s lines due to the differences in branding and how the company was being referred to. She believes that the new branding will help strengthen those connections so that consumers who enjoy a certain E.P. Carrillo line will find it easier to identify and try the company’s other lines.

Update (June 8, 2022) — The company shared an image of the new packaging with halfwheel, and Lissette Perez-Carrillo shared some background on the nature of the design change.

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Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for MLB.com, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.