In order to provide more brand recognition, clarity and continuity for its Perez-Carrillo series, E.P. Carrillo is rolling out an updated look for its La Historia, Encore and Pledge lines beginning this upcoming Monday, October 17.
The change means that each line will now have a secondary band that indicates that cigar’s name as opposed to using the Perez-Carrillo name. “We always hear la Historia, Encore and Pledge vs. Perez-Carrillo,” Lissette Perez-Carrillo told halfwheel. “Now, consumers can walk into the humidor and not rely just on the box or the smaller wording on the main band to recognize these lines.”
It is a change that is also spurred by the announcement of a new line for the Perez-Carrillo series called Allegiance that is as yet unreleased and does not yet have a scheduled shipping date. While the current run of bands still feature the name of the line in the primary band, that will be changing as well, so that La Historia, Encore and Pledge all share the design of the Allegiance line as pictured above.
If this change sounds familiar, the company made a similar update to its Inch line over the summer, using the launch of the Inch Nicaragua to provide the impetus to update the bands and boxes of the other Inch lines.
Perez-Carillo said that the company is also making the change in hopes of creating more recognition of the E.P. Carrillo brand as a whole. With the previously announced move to 20-count boxes, she said that the Perez-Carrillo lines are also more shelf-friendly for the consumer.
“One of our brand’s goals is to listen, engage and educate with our customers and consumers,” Perez-Carrillo told halfwheel. “You’ll see this expressed in many of our projects and communications.”
Image courtesy of E.P. Carrillo.