Drew Estate’s Pappy Van Winkle Tradition Becomes Pappy & Co. Exclusive

The Pappy Van Winkle Tradition cigar will now be sold only through Pappy & Co.

Drew Estate announced the change and distribution today. The move will also see a drastic reduction in the number of vitolas offered.

The line has previously offered in seven sizes, though only five were offered for sale. Going forward, Pappy & Co. will stock just two:

• Pappy Van Winkle Tradition Robusto Grande (5 1/2 x 54) — $14 (Boxes of 10, $140)
• Pappy Van Winkle Tradition Toro (6 x 50) — $15 (Boxes of 10, $150)

Of note, the pricing for the cigars has been nearly cut in half compared to what retail stores were selling the cigars at.

Pappy Van Winkle Tradition debuted in 2017. As the name implies, it was created in collaboration with the Van Winkle family, the people behind the legendary Pappy Van Winkle bourbon. This blend was a bit different from the original Pappy cigars in that it used a more conventional mixture of tobaccos, foregoing the fire-cured leaves used on other Pappy blends.

At the time, Drew Estate said the blend was actually one of the first ones developed by Willy Herrera when he joined the company. It uses an Ecuadorian habano oscuro wrapper over an Indonesian binder and fillers from the Dominican Republic and Nicaragua.

Drew Estate had restricted allotments of the cigars and limited the shipping of the cigars to a single October release, coinciding with the annual shipment of the bourbon.

Pappy & Co. is a separate company owned by members of the Van Winkle family where Pappy Van Winkle-licensed goods are sold. To some degree, this is the completion of a swap. Previously, the Pappy Van Winkle’s Family Reserve Barrel Fermented Cigars were sold exclusively through Pappy & Co. but are now offered to stores nationwide.