Many cigar companies have tried to use virtual live shows to try to interact with consumers during the coronavirus COVID-19 pandemic, perhaps none more so than Drew Estate, which has hosted numerous virtual selling events—some featuring special cigars—with retailers.

Now, the company is using its virtual platform to preview an upcoming release.

On May 6, Drew Estate will announce the new cigar during one of its Freestyle Live broadcasts on its Facebook page. Unlike the weekly shows, this one will feature a new cigar, one that consumers will have a chance to purchase from their local stores before the event. During the event, the company will announce the new cigar and give away a number of prizes.

Customers can purchase a Freestyle Live Event Pack, which has an MSRP of $40, which includes three 6 x 52 unbanded versions of the new cigar, a travel humidor, a cutter, a lighter and a raffle ticket. The company hasn’t disclosed any details about the new cigar, other than saying it is an “ultra-premium cigar.”

That ticket will be good for a chance to win one of three prizes:

  • Suzuki Supermoto DR-7400SM
  • Drew Estate Branded Bar by Subculture Studios
  • Drew Estate Standing Tower Humidor

Retailers who participate in the promotion will be entered to win:

  • Three Dream Seat Recliners & $5,000 Credit for “Store Improvements”
  • Drew Estate Branded Bar by Subculture Studios
  • Drew Estate Standing Tower Humidor

The company says that it will be releasing 2,300 packs.

“This episode is gonna be a straight gangsta party. In addition to bookending the final night of our new brand media blitz, we’re gonna go absolutely bananas with massive consumer prizes and theatrics galore,” said Jonathan Drew, the company’s co-founder, in a press release. “But check me here… consumers who were diligent enough to snag a pack from their local bricks-and-mortar will burn the new sticks with the Drew Estate Ambassadors, Sales Team, Executive Team and Nicaragua Front Line Division at the exact same time so we can all enjoy the experience together.”

Overall Score

Avatar photo

Charlie Minato

I am an editor and co-founder of Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.