Effective April 5, 2021, Drew Estate will increase prices for most of the products it sells, including Joya de Nicaragua’s products which Drew Estate sells in the U.S.
In a letter sent to retailers, the company highlighted the fact that it followed through on its promise to not increase prices in 2020 but is now doing so “to account for rising costs.”
“We look forward to celebrating two significant milestones in 2021—Drew Estate’s 25th anniversary and the Tenth anniversary of Undercrown cigars,” said David Lazarus, svp of sales for Drew Estate, in a letter to retailers. “In addition, when it becomes safe to do so, we look forward to reconnecting with our valued customers and consumers on many levels to unveil our plans to honor and celebrate these two milestones, to excite everyone with our array of new product offerings and swag, to partner and assist in maximizing value from the new Drew Diplomat Program, and to reignite the iconic in-person Drew Estate event platform alongside our virtual platform.”
A sampling of more than 50 individual SKUs across the company’s massive portfolio showed a price increase of 3.4 percent on average compared to the wholesale price on the company’s 2019 price list. Given that there are hundreds of SKUs—some of which are actually decreasing in price—the 3.4 percent number should be viewed with caution.
While most of the lines are increasing in price, there are some that are not:
- Florida Sun Grown
- Isla del Sol Maduro
- Joya de Nicaragua Cinco Decadas*
- La Vieja Habana*
*These lines are not increasing in price except for a particular SKU, which is increasing by a little more than 1 cents per cigar on the wholesale price.
There are also some other random sizes that are outliers. For Example, while most of the company’s Larutan vitolas are increasing in price, a handful—Clean Robusto, NBD, Root and Root Deluxe—are not. Nica Rustica will have two of its four sizes increase in price, while the other two will decrease in price.
Almost every Undercrown-branded cigar is increasing price except for the Robusto vitola, which will remain the same. Certain SKUs—likely because of how Drew Estate has adjusted MAP pricing for certain cigars in the last two years—have substantially larger increases than the bulk of the cigars which appear to be between 2-5 percent.
The following chart is a live look at what companies have announced price increases or no price increase for 2021.
|Black Label Trading Co.||No|
|General Cigar Co.||Yes|
|Global Premium Cigars||Yes|
|Jas Sum Kral||No|
|JRE Tobacco Co.||Yes|
|La Flor Dominicana||No|
|La Galera/Indianhead Tobacco||No|
|Miami Cigar & Co.||No|
|Mombacho Cigars S.A.||No|
|Pure Aroma Cigars/D'Crossier||No|
|RoMa Craft Tobac||No|
|Sans Pareil/La Instructora||No|