Drew Estate Increasing Prices Next Month

Effective April 5, 2021, Drew Estate will increase prices for most of the products it sells, including Joya de Nicaragua’s products which Drew Estate sells in the U.S.

In a letter sent to retailers, the company highlighted the fact that it followed through on its promise to not increase prices in 2020 but is now doing so “to account for rising costs.”

“We look forward to celebrating two significant milestones in 2021—Drew Estate’s 25th anniversary and the Tenth anniversary of Undercrown cigars,” said David Lazarus, svp of sales for Drew Estate, in a letter to retailers. “In addition, when it becomes safe to do so, we look forward to reconnecting with our valued customers and consumers on many levels to unveil our plans to honor and celebrate these two milestones, to excite everyone with our array of new product offerings and swag, to partner and assist in maximizing value from the new Drew Diplomat Program, and to reignite the iconic in-person Drew Estate event platform alongside our virtual platform.”

A sampling of more than 50 individual SKUs across the company’s massive portfolio showed a price increase of 3.4 percent on average compared to the wholesale price on the company’s 2019 price list. Given that there are hundreds of SKUs—some of which are actually decreasing in price—the 3.4 percent number should be viewed with caution.

While most of the lines are increasing in price, there are some that are not:

• Florida Sun Grown
• Isla del Sol Maduro
• Joya de Nicaragua Cinco Decadas*
• La Vieja Habana*

*These lines are not increasing in price except for a particular SKU, which is increasing by a little more than 1 cents per cigar on the wholesale price.

There are also some other random sizes that are outliers. For Example, while most of the company’s Larutan vitolas are increasing in price, a handful—Clean Robusto, NBD, Root and Root Deluxe—are not. Nica Rustica will have two of its four sizes increase in price, while the other two will decrease in price.

Almost every Undercrown-branded cigar is increasing price except for the Robusto vitola, which will remain the same. Certain SKUs—likely because of how Drew Estate has adjusted MAP pricing for certain cigars in the last two years—have substantially larger increases than the bulk of the cigars which appear to be between 2-5 percent.

The following chart is a live look at what companies have announced price increases or no price increase for 2021.

Company	Price Increase
A.J. Fernandez	No
Alec Bradley	No
Altadis U.S.A.	Yes
Arturo Fuente	Yes
Ashton	Yes
Asylum	Yes
Battleground	No
Black Label Trading Co.	No
Blackbird		Caldwell	Yes
Casa Cuevas	Yes
Chinnock Cellars	No
CLE	Yes
Crowned Heads	No
Cubariqueño	No
Curivari	Yes
E.P. Carrillo	Yes
El Artista	No
Esteban Carreras	Yes
Falto	No
Foundation	Yes
General Cigar Co.	Yes
Global Premium Cigars	Yes
Gran Habano	No
Gurkha	No
HVC	No
J.C. Newman	Yes
Jas Sum Kral	No
Jeremy Jack	Yes
JRE Tobacco Co.	Yes
Kristoff	No
La Barba	Yes
La Flor Dominicana	No
La Galera/Indianhead Tobacco	No
Los Caidos	No
Maya Selva	Yes
Miami Cigar & Co.	No
Mombacho Cigars S.A.	No
MoyaRuiz	No
My Father	No
Oliva	Yes
Padilla	Yes
Padrón	No
Patoro	No
Paul Garmirian	No
Paul Stulac	No
PDR Cigars	Yes
Perdomo	Yes
Plasencia 1865	No
Pure Aroma Cigars/D'Crossier	No
Quesada	No
RoMa Craft Tobac	No
RVGN Rauchvergnügen	No
Sans Pareil/La Instructora	No
Sinistro	No
Southern Draw	No
Stallone	Yes