Drew Estate has announced a shake-up to its extensive portfolio of cigars today. The company just informed its retailers that it is discontinuing the MUWAT line, the majority of the Larutan line, and its Lounge Exclusive cigars. It is also limiting the FSG line from its previous status as a national brand to now a store exclusive for Corona Cigar Co., which is headquartered in Orlando, Fla.
The MUWAT line came to light in the summer of 2011, though didn’t get its widespread release until later that year. Its history traces back to the company’s Cigar Safari tours, and in particular, tours for a group called B.O.T.L., or Brothers of the Leaf. The cigar originated out of a blending session for those on the tour that was led by the team at Joya de Nicaragua, which is where the regular production cigar would eventually be produced, mainly using Drew Estate’s tobaccos. It debuted in three vitolas—a 5 x 60, 6 x 60 and 7 x 60—coming in paper-wrapped, 10-count bundles, but later shifted to wood boxes for its packaging in 2014. It was originally known as My Uzi Weighs a Ton, a reference to a song by the rap group Public Enemy, though eventually came to be known by the MUWAT acronym.
Since its debut, the line added a number of new sizes either as store exclusives or regular production vitolas including a 7 x 70 in 2013.
While it is being discontinued, retailers are currently able to order the MUWAT line until Drew Estate’s current stock is depleted; Drew Estate is not making anymore cigars.
MUWAT Kentucky Fire Cured, a completely different blend, will remain in the production and continue to be a part of the company’s portfolio.
Additionally, the majority of the Larutan line has discontinued, effective immediately. Unlike the MUWAT, the discontinued Larutan is no longer available for order and has been removed from the company’s price sheet. One of the company’s aromatic cigars, it combines Nicaraguan tobaccos with traditional black tobaccos grown in Syria, Turkey, St. James Parish in Louisiana and elsewhere. Each front mark in the line has its own blend, with flavor profiles ranging from mild to bold. Larutan was originally called the Natural line, but in 2017 the company changed it to the reverse spelling, marketing it was already using in parts of Europe, in light of potential FDA restrictions
Not all Larutan cigars are discontinued. The Larutan Egg and Larutan Egg Maduro will remain in production and continue to be sold. Those cigars are known for having a very distinctive 5 1/2 x 100 shape, reminiscent of a snake that has just consumed a sizable meal.
Also being removed from the price list is the Drew Estate Lounge Exclusive series, all 6 x 50, box pressed toro vitolas in six lines: Herrera Estelí, Liga Privada No. 9, Undercrown, Tabak Especial Negra, Tabak Especial Dulce, and Laturan. They debuted in September 2015 as an exclusive for Corona Cigar Co.’s Sand Lake store, which was home to the first Drew Estate Lounge. Since that time, more retailers have been added and the release has become more widespread.
Finally, Drew Estate announced that it is making the FSG line an exclusive for Corona Cigar Co. effective immediately, meaning other retailers are no longer able to order the line. Corona Cigar Co. is owned by Jeff Borysiewicz, who also owns the farm where Florida Sun Grown tobacco is grown, and which the cigar is centered around.
“Over the last two years, everyone has faced incredible challenges to their everyday lives, including how they do business,” the company wrote in an email to retailers. “Together, we have faced untold and unforeseen difficulties as well as opportunities that have caused us all to pause and reflect on our business practices, customer service philosophies and product offerings. Occasionally, we need to adjust our product portfolio to account for changing market preferences, to ramp up production of products that are in more demand than others or to introduce compelling new products.”
One note of good news is that the company confirmed that it is not implementing any price increases to its portfolio at this time.