Drew Estate Begins Shipping Herrera Estelí TAA Exclusive 2020

Drew Estate’s Herrera Estelí TAA 2016 is back for 2020.

The company has announced that it will begin shipping the Herrera Estelí TAA Exclusive 2020, which is the same cigar as the one it sent to retail members of the Tobacconists’ Association of America (TAA) in 2016.

It’s a 6 x 52 toro that uses a Connecticut broadleaf wrapper over a Brazilian mata fina binders and fillers from Nicaragua.

There are two differences between the 2016 and 2020 releases.

First, the packaging has been updated to be more consistent with the current Herrera Estelí lines. Second, the price is now about 25 cents higher than the original, $147.17 per box of 12 or about $12.26 per cigar.

Production is limited to 800 boxes of 12 cigars.

TAA 2020 was originally scheduled for March 22-26, 2020 in Cabo San Lucas, Mexico. Due to coronavirus COVID-19, it has been postponed until likely September or early October.

The TAA is a fairly small group of some of the country’s top tobacconists, about 80 retailers as well as 40 or so manufacturers. The association gathers annually to discuss issues facing the industry and retailers, as well as to have its annual trade show, a unique event that works on a group buying format in order to secure exclusive deals for these generally high-volume merchants.

This year’s TAA Convention & Meeting takes place March 22-26 in Cabo San Lucas, Mexico.

TAA members also have access to a variety of exclusive cigars made under the TAA Exclusive Series Program. La Aurora, My Father, Nat Sherman International, Tatuaje and Villiger have also announced TAA exclusives for 2020.