As it has done in the recent past with the launches of the Undercrown 10, 20 Acre Farm and Nica Rustica Adobe, Drew Estate will once again be launching a new line via its Freestyle Live show, while giving consumers the opportunity to smoke the new cigars ahead of their formal launch.

The company has announced that is producing 10,000 new Freestyle Live packs, each of which contains three of the new cigars, though without any bands or other identifiers, as well as a Freestyle Live-branded cutter with a cigar rest, and a branded flask. Each pack sells for $39.99 and will be available at participating retailers beginning on Aug. 18.

Drew Estate will then announce the cigar on Sept. 28 during an event broadcast on Facebook and YouTube from 7-9 p.m. EDT. During the event, the company will also give away a 2022 Dodge Charger, a Gibson Les Paul Dark Limited guitar, and 25 pewter ashtrays designed by Subculture Studios.

Retailers who carry the packs will also be eligible to win prizes as part of the promotion.

“It’s just a different level of mega-excitement when we drop a completely new brand on the Freestyle,” said Jonathan Drew, founder and president of Drew Estate, via a press release. “It’s not a new line extension or something that already exists in the DE brand portfolio, my dudes and dudettes…it’s something meatier. This brand is going to change the world. Mark my words.”

A list of participating retailers will be posted on Drew Estate’s website on Aug. 18.

Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for MLB.com, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.