Drew Estate Adds Herrera Estelí Norteño Edicion Limitada
A year after introducing the Herrera Estelí Norteño, Drew Estate has announced a new, limited edition version of the blend.
The Herrera Estelí Norteño Edición Limitada is a 7 x 48 prensado churchill that will be sold in 15-count boxes. Blend specifications are the same as the regular version of the line, meaning the cigar has a Mexican San Andrés wrapper, Honduran binder and Nicaraguan fillers.
Suggested retail pricing is $14 per cigar and it will be sold in 15-count boxes.
“The Norteño has been one of my favorite blends for many months now, with its meaty, spicy flavor; it just fits my palate perfectly,” said Willy Herrera, Drew Estate’s master blender, in a press release. “This new Edicion Limitada is based on the same Herrera Estelí Norteño blend profile with a few changes here and there. Any fan of our Herrera Estelí lines will definitely enjoy these sticks. Pick them up soon as they’re sure to sell out quickly.”
A spokesperson for the company indicated the cigar is limited to 2,000 boxes.
This becomes the seventh vitola in the line and the first limited version. All vitolas feature a soft box-press.
The Norteño Edición Limitada is expected to begin shipping to Drew Estate Diplomat Retailers in September. It will be shown off at this week’s IPCPR Convention & Trade Show in New Orleans.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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