Drew Estate Adds 14 More Tins

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Drew Estate has announced that it will expand its offering of 4 x 32 Water Tower tins, including adding Joya de Nicaragua-branded offerings.

Those 14 tins will begin shipping at four separate times: September, November and February. One of the cigars, the Kentucky Fire Cured Sweets Ponies, is already shipping to select retailers.

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Last year, Drew Estate added 15 blends in the 4 x 32 tins. Those tins are then merchandised in a display that looks like a water tower, an iconic image for Drew Estate.

The Kentucky Fire Cured Sweet, a new line for the brand, is already shipping to select retailers.

  • Kentucky Fire Cured Sweet Ponies (4 x 32) — $1.30 (Tin of 10, $13; Sleeve of 50, $65)

The second batch, which will ship in September 2018, includes eight offerings.

  • Ambrosia Clove Tikis (4 x 32) — $1.30 (Tin of 10, $13; Sleeve of 50, $65)
  • Isla del Sol Sun Grown Breve (4 x 32) —$1.30 (Tin of 10, $13; Sleeve of 50, $65)
  • Isla del Sol Maduro Breve (4 x 32) —$1.30 (Tin of 10, $13; Sleeve of 50, $65)
  • La Vieja Habana Shade Bomberito (4 x 32) —$1.30 (Tin of 10, $13; Sleeve of 50, $65)
  • La Vieja Habana Habano Bomberito (4 x 32) —$1.30 (Tin of 10, $13; Sleeve of 50, $65)
  • La Vieja Habana Maduro Bomberito (4 x 32) —$1.30 (Tin of 10, $13; Sleeve of 50, $65)
  • JOYA Black Tin (4 x 32) —$1.30 (Tin of 10, $13; Sleeve of 50, $65)
  • JOYA Red Tin (4 x 32) — $1.30 (Tin of 10, $13; Sleeve of 50, $65)

Four more cigars will ship in November 2018.

  • Deadwood Baby Jane (4 x 32) — $1.80 (Tin of 10, $18; Sleeve of 50, $90)
  • Kentucky Fire Cured Swamp Thang Ponies (4 x 32) — $1.30 (Tin of 10, $13; Sleeve of 50, $65)
  • Kentucky Fire Cured Swamp Thang Sweet Ponies (4 x 32) — $1.30 (Tin of 10, $13; Sleeve of 50, $65)
  • Undercrown Sun Grown Coronets (4 x 32) — $1.80 (Tin of 10, $18; Sleeve of 50, $90)

The final new cigar will ship in February 2019.

  • Joya de Nicaragua Añtano Tin (4 x 32) — $1.80 (Tin of 10, $18; Sleeve of 50, $90)

“When I walk into Tobacconists around the country I am always checking to see if they have a Water Tower, demonstrating tremendous strategic partnership between us and advances the industry through really impactful merchandising,” said Jonathan Drew, co-founder and president of Drew Estate, in a press release. “We have been partners with Joya de Nicaragua for 10 years and their new tin lines doubles down on our shared vision of quality short smokes.”

Drew Estate is the U.S. distributor for Joya de Nicaragua.

“From day one in our partnership, Drew Estate has guided us and pushed our boundaries as a factory,” saidJuan Ignacio Martínez, president of Joya de Nicaragua. “The new Joya and Antano Tins are another step in that direction of innovating and conquering the market by bringing the character of Nicaraguan tobacco to the mini’s format. We’re excited to be part of the Water Tower!”

The cigars will debut at the 2018 IPCPR Convention & Trade Show, which begins July 13 in Las Vegas.

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Charlie Minato
About the author

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.

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