In August, the Diesel brand is launching Sunday Gravy, a new series of limited edition, seasonally released cigars that will feature blends focused on Nicaraguan tobacco that have been blended by Abdel “A.J.” Fernandez and Justin Andrews, senior brand manager of Diesel. Equally as notable is that the cigars are all intended to have an MSRP under $5.
The first release in the series is the San Marzano, a 6 x 54 toro that features three varieties of Cuban-seed tobacco. The wrapper is an Ecuadorian habano leaf, the binder is from Nicaragua’s Estelí region, while the filler is from Nicaragua’s Jalapa region. It has an MSRP of $4.99 per cigar and is available in 10-count boxes, with Fernandez producing the cigars at his factory in Estelí, Nicaragua.
“When I first started working with AJ Fernandez and even to this day, I’m impressed by his method of making cigars,” Andrews said in a press release. “He ferments and ages his tobacco meticulously to achieve the taste he wants. His process actually reminds me of my mom and how she cooked her Sunday sauce slowly over a low flame, knowing she had the luxury of being able to cook all day on a Sunday to get it just right.”
He went on to say that the comparison is what inspired the project as well as how the cigar line got its name.
Diesel Sunday Gravy San Marzano is scheduled to ship to retailers on August 12, and will be available to order through September or until the cigars have sold out, though production numbers have not yet been announced. The second cigar in the series is slated for an October release. The Diesel brand is distributed by Forged Cigar Co.