There will be another Diesel line heading to stores next month.
The Diesel Estelí Puro is a Nicaraguan puro that uses tobaccos from the AJ Fernandez farms in Nicaragua. As the name implies, the cigars are made at Tabacalera AJ Fernandez Cigars de Nicaragua S.A. in Estelí, Nicaragua.
It will be offered in three sizes:
- Diesel Estelí Puro Robusto (5 1/4 x 54) — $8.99 (Box of 20, $179.80)
- Diesel Estelí Puro Toro (6 x 54) — $9.49 (Box of 20, $189.90)
- Diesel Estelí Puro Gigante (6 x 60) — $9.99 (Box of 20, $199.80)
“Estelí Puro represents the future of Diesel in that the story of the blend is told by the tobacco itself,” said Justin Andrews, senior brand manager at General Cigar Co., in a press release. “With Estelí Puro, we made a collection that is completely unique in its bold flavor profile, yet has many of the attributes that have made the other Diesel expressions a cigar of choice among dyed-in-the-wool smokers. This is a cigar that demands the smoker’s full attention with deep and balanced flavor, a strong presentation and an attractive price point.”
Diesel is a brand most associated with General Cigar Co.’s sister company, Cigars International and its affiliated retailers. A few years ago, the company decided that it would begin selling the brand in brick-and-mortar retailers with brands like Grind, Whiskey Row, Hair of the Dog and Delirium.
Diesel Estelí Puro will begin shipping Sept. 1.