Last Friday, De Los Reyes began shipping its newest line to stores.

That line is Don Julio Sang Bleu, an expansion to the company’s flagship Don Julio brand. Like the existing Don Julio Punta Espada, the San Bleu is made entirely of Dominican tobacco, and the company says that the blend “was born of our unrestrained fascination for rare tobaccos.” Beyond using only Dominican tobacco, the company says that the cigar uses a habano-seed wrapper.

It’s offered in four sizes, which are considered regular production items:

  • Don Julio Sang Bleu Robusto (5 x 50) — $14.20 (Box of 24, $340.80)
  • Don Julio Sang Bleu Gordo (6 x 58) — $16.98 (Box of 24, $407.52)
  • Don Julio Sang Bleu P² (6 1/4 x 54) — $25 (Box of 24, $600)
  • Don Julio Sang Bleu Salomon (7 x 58) — $28 (Box of 24, $672)

Don Julio refers to Julio Samuel Reyes Fermin, who led the Reyes family’s tobacco operation as part of the family’s third generation. For context, the family’s current head is Augusto “Foofy” Reyes Vargas—ceo of ARV Group and founder of De Los Reyes—while his daughter, Nirka Reyes Estrella, leads De Los Reyes.

This is the second new release for the Don Julio brand in 2024. Earlier this year, the company released the Don Julio’s Year of the Dragon Limited Edition Cigar.

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Charlie Minato

I am an editor and co-founder of Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.