Davidoff of Geneva USA has restructured how much of its commercial and marketing departments are organized.
Eddy Guerra has joined the company as a senior brand manager for the company’s core brands—Davidoff, AVO, Camacho and Zino—reporting to Lana Fraser, director of marketing for Davidoff Americas. Guerra held a similar title at Altadis U.S.A. until he left in September.
S.T.Dupont, which Davidoff distributes in the U.S., will also fall under Guerra’s portfolio.
Most of the marketing staff—notable exceptions include the marketing for the company’s own stores and the graphic designers—now report to Guerra. The change is notable as the company historically divided marketing leads between its Davidoff brand and AVO and Camacho.
Scott Kolesaire, who previously was leading marketing for AVO, Camacho and others is now the head of key accounts for chain stores, liquor stores and HORECA (hotel, restaurants and cafes.)
Marketing for non-core brands like Cusano and Griffin’s will now be handled by the company’s commercial team.
Alberto Rosario is now heading omni-channel marketing for the company’s retail and lounge operations, including its flagship Davidoff of Geneva — since 1911 stores, the three franchise stores, lounges and its online storefront.
Dylan Austin, president of Davidoff Americas, told halfwheel that the company is also making other changes, including a greater focus on data with Florian Weiss having an expanded role.