Jim Young, president of Davidoff of Geneva USA, is adding a new title to his business card as today the company announced that he has been named to the newly created position of chief commercial officer.

In this role, Young will help drive sales excellence and share best practices across all markets, according to a press release. He will report directly Beat Hauenstein, the company’s chairman and ceo, who assumed that role in Aug. 2017.

“As cco, Jim Young will have global responsibility for the commercial development and sales excellence across all markets,” Hauenstein said in a statement. “He will work closely with our market teams and regional business unit leaders to ensure the consistent execution of best practice commercial tools and approaches to support and advance our Indispensable Business Partner strategy and drive sales performance.”

The company’s European and Global Travel Retail units, as well as the Asia and North America groups will closely work together and report to Young, who will retain his current responsibilities as president. As part of the new title, Young will relocate to the company’s headquarters in Basel, Switzerland in the coming weeks.

Young was named president of Davidoff of Geneva USA in 2011.

This is the latest in a series of moves within Davidoff of Geneva; in recent weeks, Rich Krutick was promoted to vp of marketing and retail while Dylan Austin was named vp of sales and marketing for Davidoff of Geneva USA.

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Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for MLB.com, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.