Davidoff has informed retailers that its annual award show is moving to Switzerland.
The 2021 Davidoff Golden Band Awards will take place in Basel, Switzerland on Nov. 10. In an email, the company said that “this year we will be hosting the first global award show where we will be recognizing our award winners at an extravagant event.” This will be the ninth year for the event.
Golden Band Awards is a black-tie event that celebrates Davidoff’s retailers. Awards are given out to retailers for various categories like store performance, merchandising, brand building, and a lifetime achievement award. In addition to winning a trophy, the stores that win the award are able to sell the exclusive Davidoff Golen Band cigar.
Previously, Davidoff hosted its Golden Band Awards at the annual IPCPR Convention & Trade Show, now known as the PCA Convention & Trade Show. However, last January Davidoff announced that it was one of four large companies that would no longer be exhibiting at that trade show for reasons unrelated to COVID-19.
In addition, Davidoff has also hosted an international version of the Golden Band Awards during the Intertabac trade fair in Dortmund, Germany. That event has been canceled for 2021.
The company informed retailers that in the event that coronavirus COVID-19 restrictions prevent an in-person event from being held in Switzerland, the company will instead celebrate the winners “locally.”