Davidoff Kicks Off Cusano Revamp With New Dominican Connecticut
Add Cusano to the list of Oettinger Davidoff AG-owned brands slated for a makeover.
For the first time since acquiring the brand in 2009, the company is launching a new product for the Cusano brand: Cusano Dominican Connecticut.
The cigar uses an Ecuadorian Connecticut wrapper and binder with a mixture of Dominican fillers. Four sizes will launch this month: Toro (6 x 50, $5.49), Robusto (5 x 50, $4.49), Churchill (7 x 48, $5.49) and Gordo (6 x 60, $5.99).
“As part of Oettinger Davidoff’s mission to meet key aficionados’ needs through a diverse portfolio of cigar offerings,” said Charles Awad, svp of global marketing and innovation for Oettinger Davidoff AG, in a press release.
“To be the indispensable business partner of retailers, the new Cusano Dominican Connecticut range will delight aficionados seeking to enjoy fine-quality cigars at great value.”
The new Cusano will debut in Europe this month before heading to the U.S. in April. In the same press release, the company announced a new Cusano Dominican Maduro. The two new lines are part of larger revitalization effort for Cusano this year.
Oettinger Davidoff AG has had prior success with major rebrands for its Camacho, AVO and Winston Churchill brands. Last week it announced that it was launching the Zino Platinum The Remake.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
Related Posts
-
March 21, 2016 -
June 19, 2018
