Add Cusano to the list of Oettinger Davidoff AG-owned brands slated for a makeover.
For the first time since acquiring the brand in 2009, the company is launching a new product for the Cusano brand: Cusano Dominican Connecticut.
The cigar uses an Ecuadorian Connecticut wrapper and binder with a mixture of Dominican fillers. Four sizes will launch this month: Toro (6 x 50, $5.49), Robusto (5 x 50, $4.49), Churchill (7 x 48, $5.49) and Gordo (6 x 60, $5.99).
“As part of Oettinger Davidoff’s mission to meet key aficionados’ needs through a diverse portfolio of cigar offerings,” said Charles Awad, svp of global marketing and innovation for Oettinger Davidoff AG, in a press release.
“To be the indispensable business partner of retailers, the new Cusano Dominican Connecticut range will delight aficionados seeking to enjoy fine-quality cigars at great value.”
The new Cusano will debut in Europe this month before heading to the U.S. in April. In the same press release, the company announced a new Cusano Dominican Maduro. The two new lines are part of larger revitalization effort for Cusano this year.