Davidoff Diademas Finas Returns

The Davidoff Diademas Finas will return.

As part of the brand’s 50th anniversary, the iconic cigar—released in 2006 for the 100th birthday of Zino Davidoff—will return.

“If Davidoff had a signature, it would be written with this exceptional Diademas Finas cigar,” said Edward Simon, head of global marketing and innovation for Oettinger Davidoff AG, in a press release. “It’s a celebration of our Master Blenders’ craftsmanship, built with ten-year-old filler tobaccos from one of our best crops in 2005. The blend has an unparalleled sense of balance and the signature Davidoff sophistication.”

The Diademas Finas is a 6 3/4 x 50 diadema. Davidoff has disclosed the blend as an Ecuadorian habano wrapper over a Dominican olor seco binder and Dominican fillers from 2005. Of note, Davidoff did not disclose the wrapper or binder for the original release.

Also different is the packaging. First, the cigars will get bands, something the original release lacked. In addition, the Davidoff Diadema Finas Limited Edition 50th Anniversary will be packaged in porcelain jars of 10. There are four different jar designs, created by Mariane Léger, who drew inspiration from the Americas, Asia, Europe and the Middle East.

Production is limited to 8,000 numbered jars worldwide. The jars include built-in humidification in the lid.

Pricing is set at $36 per cigar.

It is expected to begin shipping in July.

This year marks the 50th anniversary of the start of the Davidoff brand of cigars, though the company’s tobacco retail business has expected since 1911.